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CRAFTICOLLAB PRACTICE
Influencer Marketing & PR
Build credibility through relevant voices and stories.
Creator, partner and media programmes built around audience fit, clear briefs and transparent collaboration.
Discuss Influencer Marketing & PR ↗WHAT WE CAN HELP WITH
A practice built around your needs.
Choose focused support or bring these services together in one coordinated engagement.
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Creator campaign management
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UGC campaign coordination
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Brand ambassador programmes
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Micro-influencer campaigns
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Affiliate programme strategy
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Press release writing
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Media outreach
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Digital PR campaigns
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Reputation monitoring
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Review response strategy
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Partnership marketing
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Creator brief development
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Campaign usage-rights coordination
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Influencer performance reporting
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Crisis communication planning
Clear scope. Connected delivery.
01 · Understand
We review your goals, audience, current activity and the opportunities that matter most.
02 · Create & deliver
We agree on the work, timeline and feedback process, then bring the plan to life.
03 · Learn & improve
We review the work against agreed objectives and use the findings to guide the next steps.
Need a different mix? Explore every marketing practice ↗
Not sure where to start?
Tell us what you want to achieve. We will help you choose the right mix.
BEFORE WE START
A clearer brief.
Better work together.
We support businesses across India and international teams from our base in Rajkot. Your scope starts with your audience, goals and the support you need.
How are creators selected?
Audience fit, content quality, genuine engagement and brand suitability matter more than follower count alone. We agree on selection criteria and budget before outreach.
What is included in a creator brief?
Deliverables, timelines, approvals, disclosure requirements and usage rights should be clear. Creator fees and paid amplification are agreed separately where relevant.
Can you guarantee media coverage?
No. Publishers and creators make their own decisions. We focus on relevant stories, clear outreach and agreed deliverables without promising editorial coverage.