01
CRAFTICOLLAB PRACTICE
Email, CRM & Retention
Keep the conversation going beyond the first conversion.
Relevant messaging and customer journeys shaped around consent, lifecycle stage and your existing tools.
Discuss Email, CRM & Retention ↗WHAT WE CAN HELP WITH
A practice built around your needs.
Choose focused support or bring these services together in one coordinated engagement.
02
Newsletter design & copy
03
Welcome & nurture journeys
04
Abandoned cart campaigns
05
Customer segmentation
06
CRM marketing workflows
07
SMS campaign planning
08
WhatsApp marketing
09
Loyalty & referral campaigns
10
Reactivation campaigns
11
Lifecycle automation
12
Email testing & reporting
13
Email deliverability audits
14
CRM audience hygiene
15
Transactional email design
16
Customer feedback campaigns
Clear scope. Connected delivery.
01 · Understand
We review your goals, audience, current activity and the opportunities that matter most.
02 · Create & deliver
We agree on the work, timeline and feedback process, then bring the plan to life.
03 · Learn & improve
We review the work against agreed objectives and use the findings to guide the next steps.
Need a different mix? Explore every marketing practice ↗
Not sure where to start?
Tell us what you want to achieve. We will help you choose the right mix.
BEFORE WE START
A clearer brief.
Better work together.
We support businesses across India and international teams from our base in Rajkot. Your scope starts with your audience, goals and the support you need.
What can a retention programme include?
Depending on your business, we can plan welcome journeys, post-purchase messages, newsletters and re-engagement campaigns with clear content and timing.
Can you use our existing customer list?
We review list quality, consent and your sending platform first. Relevant messages to opted-in audiences support a healthier programme.
How is success measured?
We look at useful clicks, conversions, repeat purchases and unsubscribe signals. Opens alone are not a reliable measure of business impact.