01
CRAFTICOLLAB PRACTICE
Conversion & Analytics
Understand what happens after the click.
A structured approach to measurement, customer behaviour and experiments that inform better decisions.
Discuss Conversion & Analytics ↗WHAT WE CAN HELP WITH
A practice built around your needs.
Choose focused support or bring these services together in one coordinated engagement.
02
GA4 & Tag Manager setup
03
Campaign tracking & UTMs
04
Pixel & conversion event planning
05
Marketing dashboards
06
Landing page audits
07
Conversion rate optimization
08
A/B testing programmes
09
Funnel analysis
10
Heatmap & behaviour analysis
11
Attribution reviews
12
Campaign performance reporting
13
Consent-aware measurement planning
14
Marketing data quality audits
15
Checkout journey reviews
16
Experiment prioritization
Clear scope. Connected delivery.
01 · Understand
We review your goals, audience, current activity and the opportunities that matter most.
02 · Create & deliver
We agree on the work, timeline and feedback process, then bring the plan to life.
03 · Learn & improve
We review the work against agreed objectives and use the findings to guide the next steps.
Need a different mix? Explore every marketing practice ↗
Not sure where to start?
Tell us what you want to achieve. We will help you choose the right mix.
BEFORE WE START
A clearer brief.
Better work together.
We support businesses across India and international teams from our base in Rajkot. Your scope starts with your audience, goals and the support you need.
Where do conversion improvements start?
We review the customer journey, key landing pages and available data to identify friction. Traffic quality and your offer matter alongside page design.
Can you set up marketing measurement?
An agreed measurement plan can cover GA4 events, campaign tagging and reporting. Tracking depends on your platform, consent setup and account access.
When is A/B testing useful?
Tests need enough relevant traffic and a clear success measure. When volumes are low, research and usability fixes may be more useful than an inconclusive experiment.