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CRAFTICOLLAB PRACTICE
B2B & Demand Generation
Turn expertise into relevant conversations and qualified demand.
Useful expertise and targeted campaigns that support longer buying journeys and your sales team.
Discuss B2B & Demand Generation ↗WHAT WE CAN HELP WITH
A practice built around your needs.
Choose focused support or bring these services together in one coordinated engagement.
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LinkedIn content strategy
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Account-based marketing
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Lead magnet creation
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Case studies & white papers
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Webinar marketing
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Demand generation campaigns
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Lead nurture sequences
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Sales enablement collateral
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Partner co-marketing
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SaaS product marketing
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Recruitment & employer branding
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Industry newsletter strategy
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Founder personal branding
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Trade show demand generation
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Customer advocacy programmes
Clear scope. Connected delivery.
01 · Understand
We review your goals, audience, current activity and the opportunities that matter most.
02 · Create & deliver
We agree on the work, timeline and feedback process, then bring the plan to life.
03 · Learn & improve
We review the work against agreed objectives and use the findings to guide the next steps.
Need a different mix? Explore every marketing practice ↗
Not sure where to start?
Tell us what you want to achieve. We will help you choose the right mix.
BEFORE WE START
A clearer brief.
Better work together.
We support businesses across India and international teams from our base in Rajkot. Your scope starts with your audience, goals and the support you need.
Who is B2B demand generation for?
We plan around your ideal customer, decision-makers and sales cycle. The brief can support manufacturers, service businesses or technology companies with a defined offer.
What makes a qualified lead?
We agree on qualification criteria with your sales team: company fit, role, need and buying intent. Form submissions alone do not tell the whole story.
How does marketing connect to sales?
Campaign messaging, landing pages and follow-up assets should support the same offer. Lead handover and feedback help us improve targeting and content.